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Driving 2008
 
2010-08-11

 

On 1st Jan. 2008, more than 500 car owners participating "Great Wall Lubricant Driving 2008" teams up in the shape of the character “2008” at the international sculpture square in Beijing and line up their cars in the shape of Olympics Rings, which manifests the owners’ aspiration of expecting and contributing to the Olympics. This event has broken the Guinness World Record set by Shenzhen Radio Station using 139 cars.

On 9th Jan. 2008, a ceremony is held for the release of ten "Great Wall Lubricant Driving 2008" traffic rules in Beijing Crown Plaza Hotel. Mr. Zhang Jianhua, senior VP of Sinopec, Mr. Song Yunchang, GM of Sinopec Lubricant Co., Mr. Yuan Bin, Director General of the Marketing Dept. of BOGOC and other leaders from Beijing Municipal Traffic Bureau and Beijing Good Manner Affairs Bureau, etc. The rules are the first city-wide self-discipline rules released from the perspective of government, media, enterprise, public figures and car owners.

On 15th April, 2008, traffic of public interests forum of "Great Wall Lubricant Driving 2008" phase 2 is held in SOHU.com. The representative from Great Wall Lubricant Promotion Dept. and Mr. Jia Xinguang, the chief commentator of SOHU car channel, Mr. Qi Zhiguo, Secretary General of Beijing Car Fans Association and Mr. Duan Liwei, representative of car owners explore the theme “How to be a happy driver during the Olympic Games” .

During the 10th Beijing International Car Exhibition from April 20th to 28th , thousands of spectators write down their wishes to the Beijing Olympics on the aspiration tree of "Great Wall Lubricant Driving 2008". Dozens of renowned presidents of some famous brand car companies at home and abroad also express their best wishes to the Beijing Olympics and the "Great Wall Lubricant Driving 2008" campaign on their aspiration cards. The aspiration tree of "Great Wall Lubricant Driving 2008" becomes a highlight of this exhibition.

On May 10th, 2008, more than 2000 car fans participating "Great Wall Lubricant Driving 2008" embarked upon a movie watching activity in the Car Cinema of Staple Flower Garden to celebrate the upcoming Olympic Games. Many car owners sign on the wall themed “Great Wall Lubricant Driving 2008” and promise that they will drive one day less every week and carry one more person every day.


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