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SINOPEC Lubricants Launches Its Brand in Australia
 
2010-04-27

 

In late April  2010, Sinopec Lubricants held two successive Sinopec Lubricants Brand Promotion Conferences in Australia. In the Conferences, it explicitly presented its new Australia strategy. The strategy, geared for the advanced market circumstances in mining industry and logistics industry, includes a business development plan to develop industrial customers and establish sales networks simultaneously.

The confidence of the Company is from previous tapping into Australian market. In May 2009, Sinopec Lubricants began to establish cooperation relationship with Australia-based ILD focusing on mining oil. During the past year, it has successfully provided lubricants for over ten mining enterprises, of which the high-grade oil accounts for 82%. While the brand influence is stronger, the market share in mine sector is swiftly expanding. At the same time, the Company is ready to roll out overall strategies for the Australian lubricants market by actively developing the automotive lubricants and establishing its distribution system.



Mr. Piet Jarman, the Chairman of ILD, addresses the conference.



In the Promotion Conference held on April 22 in Perth, Mr. Piet Jarman, the Chairman of ILD, addresses the conference: “Together, ILD and SINOPEC will deliver a new range of high quality and high performance lubricants to Australian industry. Sinopec insist on the highest quality standards, and compete in the premium end of the market. ILD has developed a business model that enables Australian businesses and consumers to finally access a premium range of lubricants at a more competitive price. The ILD model also delivers customers a new benchmark in service that already has our competition struggling to match.”


Mr. Gou Lianjie, a senior executive of Sinopec Lubricants, exchanges presents with Mr. Ross Graham, the shareholder of ILD.



“ILD and Sinopec are another of a long and growing list of successful partnerships between Australian and Chinese companies. This relationship is mutually beneficial and growing rapidly. The range of premium lubricants that Sinopec offers to Australia will further enhance the strength and depth of that partnership. Soon we expect Sinopec to be a household name in Australia and a leader in the premium lubricant market,” predicts Mr. Piet Jarman.

Another brand promotion conference is scheduled for April 27, 2010 in Sidney.

Partners of SINOPEC in Australia take part in the Conference in Perth.


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