SINOPEC sponsored V8 Supercars, one of the world’s top four car events, in Sydney, Australia from October 8 to 10. Local official media ABC covered the racing.
Through on-site brand promotion, SINOPEC’s ability to offer spacecrafts lubricating services and its sense of social responsibility caught more attention from the Australian society.
SINOPEC Lubricants’ Australian dealer ILD also invited some key customers to watch the event, which enhanced the customers’ recognition of and trust in the SINOPEC brand.
After the event, the supercar fans, followed the local customs, successively grabbed away all the billboards and flags with SINOPEC logos.