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SINOPEC IS Promoting International Brand Image upon World Athletics Championships
 
2011-09-06

 

The 13th Session of World Athletics Championships 2011 is concluded in Daegu Stadium in Korea on September, 4 and SINOPEC makes a stage pose with the uniformed signal of “Sinopec” in the globe as the first Chinese enterprise of international cooperation partners for International Association of Athletics Federations (IAAF).

World Athletics Championships, Olympic Games and the World Cup are called three international great sports events, having great influence in various places in the world. SINOPEC speeds up listing in front rank of international great corporations and rapidly promotes the implementation of internationalization strategy and oversea business development through sponsoring International Association of Athletics Federations.

Speeding up of internationalization brand strategy and increasing promotion of brand’s international influence provide strong support for SINOPEC’s business. It is reported that SINOPEC’s lubricating oil business has covered more than forty countries and regions in Asia, Oceania, the Middle East, Africa and South America, etc and the sales volume on the international market is increasing by 50%.


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