During the course of developing overseas market, SINOPEC Lubricant Company has turned its attention from trade to market and focused on building a marketing network, serving end customers and establishing a brand image for the purpose of the sustainable development. Since this year, SINOPEC’s vehicle-purpose oil has continued the momentum of good development in New Zealand’s automobile service sector, extending its marketing network from Auckland, the North Island to the South Island. During the period from January to September, the sales of SINOPEC’s vehicle-purpose oil rose above 50% over the same period of previous year.
SINOPEC Lubricant Company has continuously offered support to its dealers in New Zealand. Since last year, it has provided automobile repair plants with one-to-one and door-to-door services and adopted corresponding development measures. This year, it began developing group customers. Meanwhile, it made more efforts to build its brand image in the local community by means of advertising on road signs, magazines and TV, especially using the advertising resources of V8 Supercars Australia.