With the continuous expansion of overseas market development,Sinopec Lubricant Company (the Company) has sent multi-batch of sales personnel to local markets for in-depth development.In 2012,besides continuously dispatching sales personnel to Vietnam and the Middle East,the Company completed the dispatch of sales personnel to five regional markets including Malaysia,Indonesia,Australia,South America and Africa,making the overseas marketing strength further intensified.
In 2012,according to the thought of dividing by geography and product,the Company set up range of distribution,it brought in stronger dealers on the one hand and actively fostered the market-oriented dealers whose business philosophy conforms to that of the Company on the other hand.Moreover,the Company also brought in the competition mechanism and enhanced the channel competitiveness at time of refining the distribution channels.In 2012,the Company laid stress on customer development in metallurgical industry in Indonesia,bunker oil industry in Africa and transformer oil industry in Bengal and also built OEM and bunker oil fueling outlets in nine countries in Southeast Asia, the Middle East and North America, forming the initial layout of global fueling network.
Sinopec Lubricant Company accelerates its shift of business focus from trading to marketing and strives to build the SINOPEC brand. In 2012,the overseas sales grew by more than 19% over the last year.