China's Ministry of Industry and Information Technology (MIIT) recently released the fourth C-BPI list of top industrial brands 2014, and Great Wall Lubricants (SINOPEC's brand at home) was honored the title of China's top brand in the engine oil/lubricant industry for four years in a row.
C-BPI is the most authoritative brand evaluation in China, initiated by the MIIT and first implemented in 2011. C-BPI is based on independent and unbiased researches conducted subsequent to surveys of consumer feedback on the products or services they once used or owned. It has become a brand power index used to assess factors affecting consumer purchasing behaviors and the brand evaluation system most trusted by consumers and enterprises.